We are Your Organization's Unfair Advantage
Effective management across the digital marketing spectrum requires the ability to fine-tune at the smallest detail level while never losing sight of the strategic game plan. Our team has been merging this deep level of detail expertise with the ability to successfully tell the client’s story since 2006.
Julie Warnecke
CEO
Before creating FoundSM, Julie was employee #4 for Google on the AdWords Ad Operations team. Her passion is helping businesses grow through data-driven and results-oriented advertising.
Kelley Swart
VP of Strategy and Growth
Kelley has been in the paid media industry since 2003 as a member of the Google AdWords team. Her expertise lies in strategy development for a variety of verticals, specializing in higher education.
Matt Holz
VP of Product Strategy
Matt has nearly 20 years of product management and product marketing experience. He’s led strategic B2B marketing teams for large and small organizations and partners with our clients to build digital marketing strategies that generate new customers and increase revenue.
Jill Minnick
Director of Agency Operations
Jill has 20+ years of direct marketing and management expertise. She has held executive marketing positions in multiple corporations overseeing marketing, advertising, and branding.
Rachel Puls
Managing Director of Paid Media & Client Services
Rachel specializes in the EDU vertical but has experience in a number of other verticals including home services, retail, and automotive. She oversees the operations of our entire paid search team to ensure success.
Ryan Eme
Director of Data Intelligence and Web Optimization
Ryan’s extensive background in traditional and digital media, affiliate marketing, and analytics makes him an invaluable asset. Heading up our data team, Ryan is focused on engineering inbound strategies to meet business goals.
Megan Hackman
Director of Agency Services
Megan’s experience in the digital marketing space includes affiliate and email marketing, paid media, and SEO. As our Agency Services lead, she manages strategy and relationships with clients who engage with FSM for multiple services.
Nicholas Hoium
Sr. Data & Analytics Engineer
Nicholas was FoundSM’s first employee. He primarily implements Web Analytics software; constructs ETL solutions for internal and external dashboards and reports; and develops internal web applications and APIs for lead management.
Kylie Colquitt
Director of Client Services
Kylie came to FoundSM with experience in education, automotive, pharmaceuticals, and consumer goods industries. She works primarily within the EDU vertical leading client communication, cross-channel strategy, and executing paid media campaigns.
Adam Persinger
Director of Paid Media
Adam, a graduate from Brown University, got his start in marketing with the Indianapolis Colts. At FoundSM, he is focused on research and testing in order to create successful and innovative marketing outcomes.
Austen Pitman
Sr. Account Manager
Austen has paid media experience in the higher education, home services, and healthcare industries. While being proficient in managing and strategizing accounts, he is always looking to further his education and training.
Caroline Stoner
Sr. Web Optimization Manager
Caroline, our residential Unbounce Expert (with only 10 official experts across the globe), spends her days ensuring our clients’ landing pages are converting at the highest percent. Caroline is dedicated to continuous learning and testing.
TR Scrivner
Creative Brand Manager
As a long time member of the team, TR is focused on graphic design for a variety of clients and is continuously learning new techniques. He spends each day developing different types of creative, from paid media display graphics to motion graphics videos.
Patience Cook
Senior Account Manager
Patience came to FoundSM with a background in branding, strategic partnerships, marketing research, content creation, and project management. Her passion is working with clients on digital strategy and using data to drive results.
Andrew Thomas
Paid Media Manager, Operations Lead
Andrew can typically be found working on new account builds and optimizing existing paid media campaigns for our clients in order to surpass marketing goals. You may also catch him writing exceptional ad copy for various media platforms.
Michael Gardner
Associate Data & Analytics Engineer
Michael graduated from Purdue University with a degree in supply chain, information, and analytics from Krannert School of Management. He mainly works in the education vertical doing paid media analysis and forecasting.
Matt Dragoo
Paid Media Manager, Analysis Lead
Matt graduated from Purdue University with a dual major in Marketing and Management. He specializes in campaign management, analysis, and reporting on our paid media team and has worked on a variety of accounts.
Logan Hartman
Paid Media Manager, Strategy Lead
After co-writing a published research paper on consumer behavior, Logan joined our paid media team. She specializes in paid social services for our higher education and home services clients and works closely with our creative team.
Maddy Barney
Senior Account Manager
Maddy joined our team to help lead client communication and execute the cross-channel strategy for several verticals. Her main goal at FoundSM is to be a client resource and advocate.
Ryan Lesley
Paid Media Manager, Operations Lead
Ryan’s background is in market research for B2B and B2C, moving projects through the investigative, quantitative, analytic, and reporting phases. At FSM, Ryan manages paid search and display for EDU and healthcare clients.
Monica Humphrey
Sr. Paid Media Analyst
Analyzing data is Monica’s passion, which made her a great fit at FoundSM. On a day-to-day basis, Monica works on creating/maintaining reports and analyzing accounts for areas of improvement.
Parker Misner
Sr. Motion Graphic Designer
Prior to FoundSM, Parker was a freelancer working with multiple clients and studios creating animations for commercial and corporate needs. As a part of the FoundSM team, he creates impressive motion graphic videos for paid social campaigns.
Thomas Brodbeck
SEO Manager
Thomas came to us with 9 years of SEO experience and also worked in email marketing, video/audio production, content strategy, social media, and web development. Tom manages and executes SEO strategy for all of our agency clients.
Tori Roessler-Studebaker
Associate Data & Analytics Engineer
Backend web development is Tori’s bailiwick, but she loves the front end too. Tori came to FoundSM to develop and maintain custom applications, along with assisting the landing page team with custom scripting and solutions.
Gabby Woempner
Paid Media Specialist
Gabby is a member of our paid media team with a focus on paid social. She enjoys building Facebook campaigns with custom audiences to effectively target the right users for our automotive and home services clients.
Emily Williams
Sr. Paid Media Specialist
As a member of our paid media team, Emily is responsible for the daily overall management and success of client paid media campaigns including search, social, and display. She most enjoys helping clients roadmap ongoing implementation tactics based on campaign data.
Justin Johnson
Paid Media Specialist
Justin specializes in paid media for healthcare and B2B industries. He enjoys client communication and is always looking for ways to better optimize his accounts. In Justin's spare time, he can be found listening to the latest podcast from Pardon My Take.
Macy Huntley
Sr. Paid Media Specialist
With an MS in Digital Marketing and Analytics, Macy is a member of our paid media team and specializes in campaign management. She spends her time optimizing accounts to drive leads for our education, healthcare, and home services clients.
Andy Rogers
Sr. Motion Graphics Designer
Andy is an experienced motion graphics designer with a passion for digital illustration and animation. He has worked on videos for some big names, including Coca-Cola and Dunkin'. At FSM, Andy creates direct response-focused social media videos for paid campaigns.
Bella Ruscheinski
Marketing Associate
As a graduate from Butler University, with a dual major in Marketing and Finance, Bella joined our Agency Services team where she is assisting with project management and working closely with the analytics, paid, and creative team.
Mary Lucas
Motion Graphics Designer
Mary is an enthusiastic artist who contributes to our team success by producing innovative motion graphic designs for our paid social clients. Her experience in illustration, video editing, and 2D animation is an asset to our agency.
Morgan Ousley
Paid Media Specialist
With a social media marketing background, Morgan joined the paid media team from Indiana University. Morgan specializes in campaign management and is always found thinking outside of the box to improve performance.
Cole Huffman
Paid Media Specialist
Cole joined our paid media team with a focus on managing campaigns and creative trafficking for our higher education clients. You can find Cole searching for new additions to his vinyl record collection in his downtime.
Sarah Gorzak
Paid Media Specialist
As a member of our paid media team, Sarah joined us from Ball State with a degree in Marketing and a minor in Strategic Communications. Specifically for our healthcare clients, Sarah assists the paid media team in overall campaign building, pacing, and writing ad copy.
Michael Ferguson
Paid Media Specialist
Michael has joined us as a part of our paid media team, focusing his time on paid search and social. From IU Kelley School of Business, Michael graduated with a Marketing and Management degree and also spent some time in the Air Force Reserve Officers' Training Corps.
Brandon Dentler
CRO & Landing Page Specialist
Brandon graduated from Purdue with a degree in UX Design. He will be joining our CRO team while focusing on the development of landing pages and CRO, along with UX for our clients. Brandon completed three internships in design experience and will bring a creative mindset to the table.
